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Elevate your message.
Build connections.
Position your brand.

I am Gonzalo Serangelo, advisor in Communication & Marketing.

Together, we can create changes that matter.

Based in Panama City, but global, I am more than a Communication & Marketing Advisor.

I am a story architect, connection creator and reputation builder.

With more than 20 years of experience in corporate and political communications, I am proud to try to break paradigms, embrace change and turn it into an opportunity.

Understanding the specific needs of my clients, I seek to be at the forefront of strategic thinking, redefining the points of contact with the audience.

About me

Gonzalo Serangelo in conference

Consultant specialized in public relations strategies, crisis management and reputation building.

Alfonso Samaniego Couto
Gonzalo Serangelo
Alfonso Samaniego
Gonzalo Serangelo Urbaneja

Consultant specialized in communication and marketing strategies, public and corporate affairs.

My commitment is to transform your ideas into powerful narratives with a strong presence in the media and the digital world. My comprehensive approach and passion for creativity allow me to take your communication to the next level.


My goal is to ensure that the audience establishes both an emotional and rational connection with your brand. I elevate your message to the right stage and direct it to the ears that matter, focusing on creating a more personal connection and establishing loyalty factors.


Communication strategies
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I strategically manage your press releases, interviews, conferences and media coverage with a narrative-focused approach to make your message shine. I turn your brand into a star in the bustling media world.


Public Relations and Media Management

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In a world where perception is everything, I design a path for your brand to occupy a distinguished place in the minds of your customers and stakeholders. My strategic approach translates into a position of leadership and trust, creating an invaluable asset for your business in the short, medium and long term.


Positioning and reputation building

I work tirelessly to build, enhance and safeguard its leading market position by maintaining effective relationships with key stakeholders, including governments, NGOs and the wider community. From crisis management to proactively promoting corporate policies and values, I build the bridges that your company needs.


Public and Corporate Affairs

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On call 24 hours a day, 7 days a week. I generate an action plan to prevent damage and turn a crisis into an opportunity.

Are you in crisis?
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