Based in Panama City, but global, I am more than a Communication & Marketing Consultant.
With more than a decade leading in the field of marketing and communication, I am proud to break paradigms, embrace change and turn it into an opportunity.
By thoroughly understanding the particular needs of my clients, I pursue the cutting edge of strategic thinking, re-defining the points of contact and interaction with the audience during the buyer's journey to maximize the life cycle of your buyer persona, foster brand loyalty and meet your business objectives.
About me
Consultant specialized in public relations strategies, crisis management and reputation building.
Alfonso Samaniego Couto
Gonzalo Serangelo Urbaneja
Consultant specialized in communication and marketing strategies, public and corporate affairs.
My commitment is to transform your ideas into powerful narratives with a strong presence in the digital world. My comprehensive approach and passion for achieving measurable results allows me to make the most of different digital marketing tools to help you maximize sales.
Services
I create integrated communication and marketing strategies that align perfectly with your business objectives and the behaviors of your ideal client and buyer persona. My approach combines data analysis and creativity to design plans that enhance every touchpoint with your audience.
01
Integrated communication and marketing strategies
I design and implement content marketing campaigns on social networks, complemented by influencer marketing strategies. My goal is to increase your brand visibility, build your reputation, and foster an authentic connection with your audience through relevant content and strategic collaborations.
02
Content Marketing and Influencers
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I perform comprehensive search engine optimization (SEO) through research and analysis of keywords, traffic sources and competitor positioning. I identify opportunities to improve organic search rankings and increase traffic to your website.
03
Search Engine Optimization (SEO)
I manage the automation of email marketing and SMS campaigns based on data analysis. I optimize KPIs such as click rate, open rate and revenue, using A/B testing to refine each campaign and maximize its effectiveness.
04
Email Marketing and SMS Automation
Contact me to design highly targeted and effective paid advertising campaigns. I ensure the correct alignment of campaigns with the different phases of the conversion funnel and their continuous optimization to obtain the best results.
Is your PCC advertising not feeding your conversion funnel?
Clients
